Singaporean consultancy to provide services for Vietinbank
The Vietnam Joint Stock Commercial Bank of Industry and Trade (VietinBank) announced on June 18 that it selected Singapore’s InterbrandPte Ltd to provide consulting services for building and deploying trade name strategies for the bank.
Accordingly, the Singaporean partner will assess the reality of the Vietinbank trade name; build a trade name strategy to promote the trade name of the bank; design trade name administration models; and organise relevant training programmes.
The direction and building of the Vietinbank-trade name management system is expected to contribute to standardising trade name promotion activities and trade name administration procedures in line with international standards, thus improving the bank’s competitiveness and making Vietinbank’s business activities more effective.
According to Nguyen Van Thang, Chairman of Vietinbank’s Board of Directors, the building of a trade name strategy is the bank’s key project in 2015.
Jonathan Bernstein, a representative from Interbrand, noted his firm will implement the contract signed with Vietinbank on schedule and ensure high service quality.
He said he hopes services provided by his company will help Vietinbank improve its prestige in the international market.
Interbrand is the world’s leading brand consultancy group with 25 years of experience consulting on trade name building. It has successfully implemented a number of projects in the financial and banking sectors.
The direction and building of the Vietinbank-trade name management system is expected to contribute to standardising trade name promotion activities and trade name administration procedures in line with international standards, thus improving the bank’s competitiveness and making Vietinbank’s business activities more effective.
According to Nguyen Van Thang, Chairman of Vietinbank’s Board of Directors, the building of a trade name strategy is the bank’s key project in 2015.
Jonathan Bernstein, a representative from Interbrand, noted his firm will implement the contract signed with Vietinbank on schedule and ensure high service quality.
He said he hopes services provided by his company will help Vietinbank improve its prestige in the international market.
Interbrand is the world’s leading brand consultancy group with 25 years of experience consulting on trade name building. It has successfully implemented a number of projects in the financial and banking sectors.