RoK firms look for franchise partners in Vietnam

The event, co-held by Korea Trade – Investment Promotion Agency (KOTRA) and Investment and Trade Promotion Centre of Ho Chi Minh City, aimed to introduce RoK’s leading franchise brands, thus promoting trade exchange and opening up cooperation opportunities between enterprises of the two countries, said Yoon Joo Young, Director of KOTRA in Ho Chi Minh City.

He noted that many RoK firms have reaped success doing business in Ho Chi Minh City, which is the biggest economic hub of Vietnam, hoping that the conference will result in new partnerships.

RoK business representatives said food service and beauty care in Vietnam are expected to rapidly develop in the next ten years, offering great opportunities for them to expand their branch network and promote products to Vietnamese consumers.

Lee Yong Chan, a representative of Yong Woo Dong Fast Food, said a quality management network that ensures food safety, well-trained staff and reasonable franchise fee are strengths of RoK franchise food brands.