MoIT plans to spend VND90 billion on advertising

The funds will be allocated to 177 programs on market development, export promotion, organization of fairs and international conferences, dissemination of trade information, consultancy and training.

The programs aim not only to stimulate exports, limit import surplus, but also develop the domestic market and effectively implement the ‘Vietnamese people use Vietnamese products’ campaign.

According to MoIT statistics, last year’s advertising and marketing program supported 8,850 businesses and helped them sign economic deals valued at more than US$886 million.