Hundreds line up outside H&M store for grand opening

VOV.VN - Hundreds of early-bird shoppers were rewarded with ‘high fashion at better prices’ when the doors to the H&M store, Ho Chi Minh City’s newest large-scale fashion store opened today (September 9).

Almost 1,000 people queued outside H&Ms new Vincom Centre store in District 1 of the City ahead of its opening at 11am on Saturday, September 9.

Some customers even stood in line as early as one o’clock in the morning (with sleeping bags) hoping to get the first glimpse of the interior of the outlet mall.

Loud music and jubilation filled the area surrounding the store for hours before the doors were officially opened.


The H&M store even provided food and drink to customers lined up.

A choreographed dance by dozens of staff kicked off the celebrations before a red ribbon was cut.

We are extremely excited to finally open our doors today, it’s been many years in the making, an H&M store manager said.















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