Forum highlights brand development
(VOV) - The 2015 Vietnam Trademark Forum was held on August 4 in Hanoi as part of the “Proud of Vietnamese trademarks” programme.
The forum focused on issues on the brand development for enterprises, national branding and products’ brand name among managers, experts and business representatives.
Brand Finance representative Le Tien Manh said the value of Vietnamese trademarks have increased 30% to US$172 billion in 2014. In the ASEAN bloc, Vietnam ranks sixth in the field, after Singapore, Thailand, Indonesia, Malaysia and the Philippines. However, Vietnamese businesses have not paid attention to building trademarks in the international integration process, he added.
Tran Trong Huu, President of The Northern Liquefied Gas Trading Company emphasised the need to promote a brand of products through international trade events.
Bui Huy Son, deputy head of the Vietnam Trade Promotion Agency (VIETRADE) said despite Vietnamese businesses having raised awareness about the building of trademarks, there still remains some limitations. Therefore, VIETRADE will need to continue to support Vietnamese businesses’ participations in national branding programmes and training courses on the development of trademarks in order to share experiences.