Brand Finance: Vinamilk No. 1 brand in Vietnam

Brand Finance has been tracking the value of thousands of the world’s top brands for nearly two decades. The Top 50 brands from Vietnam are featured in the Brand Finance Vietnam 50, the most extensive listing of Vietnamese brand values ever announced.

Brands are some of the most valuable assets that companies and other organizations possess, said Samir Dixit, managing director of Brand Finance in Asia-Pacific in connection with the publication of the list.

Mr Dixit noted that understanding brand value is key to delivering maximum returns to owners of the business, and this exercise is as essential for brands in Vietnam, as in the rest of the globe.

The top 50 brands in Vietnam are worth US$7.26 billion and Vinamilk with its portfolio of dairy product brands owns the largest share of the total value, says Brand Finance.

The list reveals that in Vietnam, the ‘brands behind the brands’, despite being lesser-known players, are often as respectable in terms of value as their consumer facing brands. Such is the case of Masan Group, and FPT.