The first Autumn Fair 2025 has quietly asserted itself as something more than a mere bazaar for domestic wares: it is, in essence, a vital conduit for companies to penetrate global markets, boost exports and elevate the global reputation of “Made-in-Vietnam” brands.

VOV.VN - Vietnam raked in US$35 billion from exporting goods to the Chinese market over the past seven months, up 7.5% from the same period last year, according to the Ministry of Industry and Trade (MoIT).

VOV.VN - The United States has lowered its reciprocal tariff on Vietnamese exports from 46% to 20%, according to Vietnam’s Ministry of Industry and Trade.

VOV.VN - Vietnamese exports are increasingly facing technical barriers as the European Union has recently adopted stricter standards, requiring businesses to equip themselves with thorough knowledge of new regulations and proactively enhance their production capacity.

VOV.VN - The draft Law on E-Commerce is set to establish a new legal foundation for boosting cross-border e-commerce exports and enabling Vietnamese enterprises to access the global market.

Despite mounting challenges from tariffs and logistics, Vietnamese exporters to the US can still 'turn the tide' by understanding market demands and adopting effective cost-optimisation solutions, experts say.