With international tourist arrivals to Vietnam exceeding 6 million in the first three months of this year, the highest ever recorded, experts believe that a great opportunity is opening up for the country’s tourism industry in 2025.

With the Government's expanded visa exemption policy for international markets, localities have begun developing high-quality tourism products in the hope of attracting more high-spending foreign visitors this year.

Smart technology, particularly artificial intelligence (AI), has become a critical driver of innovation in the tourism sector, according to experts.

VOV.VN - Vietnam continues to make it easier for foreigner nationals to enter, exit, and reside in the country, contributing to the growth of the tourism sector and overall socio-economic development, Spokeswoman of the Ministry of Foreign Affairs Pham Thu Hang stated.

The tourism sector emerged as a bright spot in Vietnam’s socio-economic landscape in 2024, surpassing key targets for visitor numbers and revenue.

Hanoi’s tourism sector made exceptional progress in 2024, with visitor numbers surpassing prior expectations.

The tourism sector of the central city of Da Nang has intensified its promotion and marketing efforts to attract more tourists from key target markets including China, Japan, India, Malaysia, and Indonesia, according to Director of the municipal Department of Tourism Truong Thi Hong Hanh.

A shared visa zone for the Southeast Asia region, similar to Europe’s Schengen visa mechanism, could be a game-changer Vietnam’s tourism sector needs.

VOV.VN - Ho Chi Minh City welcomed 4.014 million foreign tourists and 27.353 million domestic visitors during the January to September period, up 12.4% and 1.3%, respectively, reported the municipal Department of Tourism.

Typhoon Yagi has caused severe damage in many provinces and cities in the northern region, including major tourist centres such as Hanoi, Quang Ninh, Hai Phong, and Sa Pa (Lao Cai). In an effort to overcome the damage, many localities have organised activities to welcome tourists back.