From corner convenience stores to sprawling malls, Vietnam’s retail scene is racing ahead and global investors are lining up to cash in.

Vietnam's retail revenue hit roughly US$269 billion in 2025, with total goods sales and service revenue expanding 9-10% from a year earlier, the fastest pace in five years outside pandemic-distorted periods, according to the Vietnam Domestic Market Report 2025 from the Ministry of Industry and Trade.

Vietnam’s retail market is at a turning point, shifting from traditional models to modern ones, and from mass consumption to smart and sustainable consumption. Therefore, retail enterprises are advised to move toward modern, digitalised, and sustainable management and business practices.

VOV.VN - Despite ongoing economic challenges, Hanoi’s retail and consumer service sectors continue to post strong results, remaining one of Vietnam’s key growth drivers.

Ho Chi Minh City’s retail market recorded a sharp rise in purchasing power during the National Day holidays from August 30 to September 2, with supermarkets, shopping centres, and traditional markets all reporting strong consumer demand.

VOV.VN - Vietnam’s plan to open its market to US goods with a 0% import tariff not only creates opportunities for consumers to access high-quality products at better prices, but also serves as a major test for the competitiveness and adaptability of domestic enterprises under pressure from foreign imports.

Vietnam is a promising market for Thai businesses, said Thailand Trade Representative Umesh Pandey during his working visit to Vietnam.

Vietnam's retail market with positive growth prospects will support the development of the commercial real estate market this year, according to experts at the “Vietnam Retail 2025: Opportunities in Real Estate” event held on February 27.

International specialty products are making significant inroads into Vietnam's domestic retail channels, offering consumers an expanding array of culinary and cultural experiences through strategic marketing and distribution networks.

VOV.VN - AEON Vietnam Co., Ltd. officially opened a general merchandise store in District 8 of Ho Chi Minh City on September 26, the eighth of its kind in Vietnam, in an attempt to get the lion’s share of the retail market in the country.