Vietnam's retail market with positive growth prospects will support the development of the commercial real estate market this year, according to experts at the “Vietnam Retail 2025: Opportunities in Real Estate” event held on February 27.

International specialty products are making significant inroads into Vietnam's domestic retail channels, offering consumers an expanding array of culinary and cultural experiences through strategic marketing and distribution networks.

VOV.VN - AEON Vietnam Co., Ltd. officially opened a general merchandise store in District 8 of Ho Chi Minh City on September 26, the eighth of its kind in Vietnam, in an attempt to get the lion’s share of the retail market in the country.

Recently, in addition to improving service quality and restructuring models, retail systems have continuously increased the number of their stores and supermarkets in Vietnam, showing that the domestic retail market still has an ample room for development.

Since the beginning of this year, a diverse range of foreign products have entered the Vietnamese market, with Ho Chi Minh City experiencing a surge across various promotional channels.

Vietnam, with a population of nearly 100 million people, is considered a potential investment market for famous retailers around the world; therefore, many foreign retailers have enhanced their investments.

VOV.VN - US retailer Walmart is set to send Walmart senior personnel to attend the Vietnam International Sourcing Expo 2023 this September to explore cooperation opportunities with Vietnamese businesses.

Many domestic enterprises are renewing their business methods to catch up with the green consumption trend.

The presence of foreign-invested enterprises in Vietnam's retail sector has increased competition among businesses, jointly regulating supply and demand in the domestic market.

Vietnam remains an attractive market for retailers as local consumers remain optimistic about the economic challenges and are driving premium purchases.