VOV.VN - Vietnamese consumers are expected to prioritise practical and essential spending during the Lunar New Year 2026, the largest festival of the year, as economic headwinds and recent natural disasters weigh on household confidence, according to Numerator, a market research and data technology company.

Since the beginning of this year, a diverse range of foreign products have entered the Vietnamese market, with Ho Chi Minh City experiencing a surge across various promotional channels.

VOV.VN - The Vietnamese footwear market is anticipated to hit US$38.7 billion in value by 2031, doubling this year’s estimated figure of US$19.1 billion, according to market research firms.

With a population of nearly 100 million and strength in cultivating spice plants, Vietnam has substantial potential for spice production, consumption and export.

VOV.VN - The World's Leading Market Research Association (WIN) recently published its annual survey, showing that Vietnam is among the countries with the highest index for gender equality in the world.

Three Vietnamese banks, namely Vietcombank, BIDV, and Techcombank, were nominated as the best financial brands in Vietnam by UK-based market research firm YouGov on September 7.

Vietnam has been listed in top 10 emerging markets in the global data centre market by ResearchAndMarkets, the world's leading market research store.

VOV.VN - The Vietnamese economy looks set to grow by 6.5% annually over the next decade as the Government is making every effort to diversify its export markets whilst undertaking projects aimed at improving infrastructure, according to predictions made by Fitch Solutions.

All Vietnamese people who joined a survey in December last year said that they fully support and give the Vietnamese Government approval on how it had worked to control the pandemic, according the Bangkok-based ScandAsia magazine.