Economic outlook, demographic transformation and changing consumer trends are among macro shifts reshaping Vietnam's fast-moving consumer goods (FMCG) landscape, according to marketing data and analytics company Kantar Worldpanel.

In Vietnam, business-to-business (B2B)-focused fintech presents new revenue and growth streams for enterprises of all sizes, experts said.

Most of the respondents in a nationwide survey have declared they will pay a premium for high-quality Vietnamese products that meet specific standards, and are originally traceable, good for health, and environmentally friendly.

Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

The way people buy and consume goods has changed a great deal after the COVID-19 pandemic, and enterprises should understand this to develop suitable products, a seminar heard in Ho Chi Minh City this week.

Many industries in Vietnam are in need of middle and senior personnel.

Analysts all have optimistic forecasts about cash flow to Vietnam in 2022 and upcoming years after a year of net withdrawals.

VOV.VN - Hayat Group of Turkey’s has officially announced the second phase of an investment package worth US$250 million in a Vietnamese factory, to expand distribution of fast-moving consumer goods (FMCG) products both nationwide and across the region.

Insurance, banking and securities are among the industries with the highest hiring needs in the third quarter of the year, according to job services provider Navigos Group.