Vietnam has taken a leading role in rallying stakeholders behind ASEAN’s priorities and initiatives, particularly in advancing the ASEAN Digital Masterplan 2030, sustaining cooperation momentum and sharpening the focus on implementation, said ASEAN Secretary General Kao Kim Hourn.

Companies are expected to implement digital strategies to continue to reach customers, experts said while alluding to trends in the e-commerce market this year.

With a sharp drop in revenue from traditional telecommunications services, carriers are rapidly transforming their digital strategy.