Amid the rapid expansion of e-commerce and social networks, trade fraud and the sale of counterfeit and imitation goods have become increasingly sophisticated, posing major challenges to market surveillance and regulation.
Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.
The rate of mobile payment in Vietnam is estimated at 29.1%, the third-highest in the world, according to Statista Digital Market Outlook.
Online advertising, as the first choice of firms and brands amid the pandemic, is thriving in Vietnam and could reach the milestone of US$1 billion in revenue this year.
The Trade Facilitation Office (TFO) Canada and the Vietnamese Ministry of Industry and Trade’s Trade Promotion Agency (VIETRADE) signed a cooperation agreement via videoconference on June 1 to improve the export capacity of women-led enterprises in Vietnam during the 2021-2024 period.