E-commerce is evolving from a domestic retail channel into a strategic infrastructure for export expansion, forming a “digital runway” that enables Vietnamese enterprises to reach global consumers directly, bypassing traditional distribution chains.

Cross-border e-commerce is set to become one of the strategic pillars in Vietnam’s national master plan for e-commerce development during 2026–2030, as the country looks to build a sustainable digital export ecosystem and enhance global competitiveness for its businesses.

VOV.VN - Over the past five years, the EU-Vietnam Free Trade Agreement (EVFTA) has spurred double-digit export growth, strengthened investment ties, and helped Vietnam secure a stronger foothold in the French and EU markets.

VOV.VN - The draft Law on E-Commerce is set to establish a new legal foundation for boosting cross-border e-commerce exports and enabling Vietnamese enterprises to access the global market.