As modern life grows increasingly fast-paced, travellers are seeking journeys that offer deeper meaning and more authentic experiences.

Recent tourism research and management agencies have unveiled forecasts on Vietnamese travellers’ emerging preferences, with relaxation and family trips poised to lead tourism trends in 2025, along with increasing the adoption of digital travel technologies.

Vietnam has great potential to develop a toursim market segment for young travellers, heard a workshop organised by the Institution for Tourism Development Research (ITDR) under the Vietnam National Administration of Tourism.

VOV.VN - Vietnam attracted only more than 413,000 foreign arrivals in the first half of this year, a figure which is much lower compared to competitors in Southeast Asia, and makes the set target of five million this year a challenging task.

The change in tourism trends caused by the COVID-19 pandemic has made coastal real estate near HCM City attractive to tourism property developers.