VOV.VN - Prime Minister Pham Minh Chinh has issued a directive calling on relevant ministries and localities to step up the supply and promotion of local products and brands at the first Spring Fair 2026 that is taking place in Hanoi.

The number of products sold by Vietnamese selling partners on Amazon increased while branded product sales surged by more than 40% during the 12 months ending July 31, 2025, signalling a strategic shift from volume-driven exports to value-driven brand building, the company reported.

Firms should attach greater attention to building their brands to enhance competitiveness in the context of rapid global integration as Vietnam has few globally-recognised brands.