2026 marks a turning point for Vietnam’s fast-evolving e-commerce sector, shifting from high-speed expansion to a more regulated, standardised phase that levels the playing field for multichannel and cross-border platforms.
In 2024, Vietnam enforced compliance with local laws on cross-border platforms, leading to the removal of nearly 16,000 violations across Facebook, Google, and TikTok.
Vietnam will tighten control over cross-border platforms providing advertisement services like Facebook and Google under new rules taking effect from September 15.