With coffee prices consistently high and export markets showing impressive growth, Vietnam’s coffee industry is entering a golden phrase, requiring it to reposition itself on the global map through better quality, branding, transparent traceability, and sustainability, according to insiders.

VOV.VN - Coffee farmers are advised to cash in on export shipments as coffee prices are on the rise in the global market.

While Vietnam's coffee industry was on track for another record export year, driven by rising prices due to supply shortages, experts said it's time for the industry to focus on quality to increase added value and export sustainably.

The coffee industry must take action immediately to prevent forest loss and avoid another “yellow card” warning from the EU as with the fisheries sector over illegal, unreported and unregulated (IUU) fishing, said Director of the National Agricultural Extension Centre (NAEC) Le Quoc Thanh.

Vietnam’s coffee industry needs to take measures to adapt to a new European Union (EU) law that prevents the import of commodities linked to deforestation.

VOV.VN - In the face of the COVID-19 pandemic, local coffee firms have devised a long-term strategic vision, changed their business mindset, and invested in processing technology in an effort to increase the added value of coffee beans.

VOV.VN - A range of local agricultural products are set to enjoy tax incentives brought about by the European Union-Vietnam Free Trade Agreement (EVFTA) following the recent export of the first batch of Vietnamese shrimp to the EU market.