As God of Wealth Day (the 10th day of the first lunar month, February 26 this year) approaches, the gold market has entered its most vibrant peak season. Despite prices hovering at record highs, people are flocking to buy gold for good luck, while businesses have proactively prepared ample supplies and service plans.
Gold prices in Vietnam have surged 84% since the beginning of 2025, outpacing the 62% global rise and triggering a wave of panic buying across the country.
The COVID-19 pandemic could not prevent locals from buying gold in anticipation of the upcoming God of Wealth Day, especially as gold firms are now taking the sale online.