The number of products sold by Vietnamese selling partners on Amazon increased while branded product sales surged by more than 40% during the 12 months ending July 31, 2025, signalling a strategic shift from volume-driven exports to value-driven brand building, the company reported.

A product of the tourism sector of Da Lat city in the Central Highlands province of Lam Dong has been included in the list of national brand products of Vietnam for the first time.