VOV.VN - Summer 2026 marks a turning point for Vietnam’s tourism industry, as travelers’ evolving preferences are transforming trips from simple holidays into experiential journeys that reflect personal values and emotional connections.

VOV.VN - Many experts and industry leaders gathered at the Insiders Forum held in Hanoi on January 7 to explore the emerging growth drivers shaping Vietnam’s tourism industry during its post-pandemic restructuring.

The national tourism data platform Visit Vietnam has been introduced and is scheduled for full operation in the second quarter of 2026, marking a pivotal step into the digital era of Vietnam’s tourism.

VOV.VN - A new visa exemption policy for travellers from 12 European countries is anticipated to give a major boost, helping Vietnam’s tourism thrive and strongly attract international visitors, especially those from Europe, by the end of 2025.

VOV.VN - The tourism industry of Vietnam has planned to receive 22-23 million international visitors by 2025 as part of its efforts to recover and grow the tourism industry following the impact of the COVID-19 pandemic.

Vietnam’s tourism may attract 10 million foreign tourist arrivals this year, surpassing the target of 8 million previously set by the sector, according to deputy head of the Vietnam National Administration of Tourism (VNAT) Ha Van Sieu.

VOV.VN - Vietnam has set a target of receiving eight million foreign visitors in 2023, and this target will only be achieved by refining visa policies, improving the quality of tourism products, and increasing the readiness to welcome visitors.