VOV.VN - The ninth Vietnam International Travel Mart (VITM Hanoi 2021) will run from May 5 to May 8 in Hanoi with the theme of "New normal - new opportunities", according to details released during a press conference held on April 5 in the capital.

VOV.VN - Travel firms that have been crippled by coronavirus outbreaks for more than a year are required to change their business strategy to adapt to the new normal if they want to survive and get back on track once the COVID-19 pandemic is completely brought under control, according to industry insiders.

While many travel firms and hotels have gone bankrupt or are idle, others have been thriving thanks to new business strategies and creative products.

The tourism industry has never before fallen into such a difficult situation. Many travel firms have had to shut down, while tour guides have had to take temporary jobs while waiting for opportunities to return.

Travel firms have suffered great losses from thousands of recent tour cancellations due to a new outbreak of COVID-19, according to tourism associations.