Vietnam iContent 2025 showcases dynamic digital content initiatives

Building on the success of its inaugural edition in 2024, Vietnam iContent 2025 continues to drive the growth of the country’s digital content creation industry, reflecting Vietnam’s confident step into a new era of national development.

At the programme’s launch on September 10, Le Quang Tu Do, director of the Authority of Broadcasting and Electronic Information under the Ministry of Culture, Sports and Tourism, highlighted that Vietnam iContent 2025 aims to foster a safe, healthy, and engaging online environment for Vietnamese users.

The organisers have adopted the theme “Vietnam Shines” to encourage impactful campaigns that extend beyond key opinion leaders (KOLs) and become community-driven initiatives promoting Vietnam’s image internationally.

Running from September to late November, the programme will culminate in the Vietnam Digital Content Creativity Festival in Ho Chi Minh City. Key activities include the Vietnam iContent Awards 2025, recognising outstanding individuals and organisations producing digital content across platforms in Vietnam.

The online talkshow “Insight Out”, scheduled for September–October, will bring together regulators, platforms, businesses, advertising agencies, multi-channel network (MCN) providers, and content creators to discuss strategic thinking, social impact, and the responsibilities of content creation.

Meta’s Creator Camp offers a collaborative space for hundreds of content creators to meet, network, and participate in interactive sessions. Set for mid-September in HCM City, the event is expected to be a highlight of the Vietnam iContent 2025 series.

The Vietnam Digital Content Creativity Festival will host workshops and forums where regulators, platforms, businesses, and top content creators exchange ideas, explore emerging trends, and develop strategies for the sustainable growth of Vietnam’s digital content industry. An exhibition area will also provide interactive experiences and networking opportunities for attendees.

For the first time, Vietnam iContent 2025 will include a livestreamed fundraising sales session featuring prominent KOLs and KOCs to support community programmes and projects.

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