Vietcombank becomes bronze sponsor for Hue Festival 2018

The Commercial Bank for Foreign Trade of Vietnam (Vietcombank) will provide VND1 billion (US$44,000) for the Ao Dai (traditional long dress) festival held under the framework of the Hue Festival 2018, becoming the bronze sponsor for the event.

Ly Hoang Vu, Director of Vietcombank’s Hue branch at the signing ceremony (Photo: baocongthuong.com.vn)
The signing between the Hue Festival organising board and the bank took place in Hue city, the central province of Thua Thien-Hue on April 20.

Ly Hoang Vu, Director of Vietcombank’s Hue branch, said that Hue Festival is a significant cultural event and the bank has accompanied the festival for many years with total sponsored capital of VND15 billion (US$660,000).

In addition, the bank has engaged in a line-up of social security activities in the province, he added.

Meanwhile, Nguyen Dung, Vice Chairman of the provincial People’s Committee and head of the Hue Festival organising board, noted that the locality is calling for the engagement of different economic sectors in organising the event. 

To date, there are over 20 sponsors for the Hue Festival 2018 with total funding of VND22 billion (US$968,000), he stressed.

Themed “Cultural heritage with integration and development – Hue one destination, five world heritages”, the Hue Festival 2018 is expected to draw international art troupes from France,  the Republic of Korea, the UK, Mongolia, Japan, Thailand, Russia, Belgium and China.

A wide range of activities will be held as part of the event including a Buddhism cultural programme, a national festival of “Hat Van” or “Chau Van” (a traditional art form that combines singing and dancing), a music show featuring songs of late musician Trinh Cong Son, a scientific festival, an international trade fair, a cuisine fair and a poem festival.

Hue, which was the imperial capital of Vietnam for hundreds of years, is home to five heritages recognised by UNESCO, namely the Hue ancient citadel relic complex – a World Cultural Heritage site; Nha Nhac (Hue royal court music)- an intangible cultural heritage item; Nguyen Dynasty’s wood blocks – a documentary heritage item; Nguyen Dynasty’s Chau ban (royal administrative documents) – part of the Asia-Pacific Register of UNESCO’s Memory of the World Programme; and literature on Hue royal architecture - a documentary heritage.
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