Robins Department Store helps poor ethnic minorities in Vietnam
Robins Department Store, a member of Central Group, has visited and presented gifts to villagers of K’Long Village in the Central Highlands province of Lam Dong.
“Designs from the village” is inspired by the idea to use Vietnam’s cultural heritage to sustainably support for local communities. The project saw Robins and Vietnamese fashion designer Adrian Anh Tuan, visiting remote ethnic villages in Lam Dong to draw inspiration for a new collection.
The limited edition 10-piece collection is 10 T-shirts for both men and women, uniquely designed with combination of both traditional of “tho cam” patterns. This signature charity collection was sold exclusively at the two Robins Department Stores in Ho Chi Minh and Hanoi.
Robins has used all profits from the sales to build standard toilets for villagers and donated numerous other daily living items.
It showcased the beauty of local “tho cam” of the K’Long people to the modern fashion world, and the commitment of Robins and Central Group to Vietnam,” said Nguyen Thi Hong, head of public relations of Central Group Vietnam.
“We highly appreciate the initiative of Robins Department Store and Central Group Vietnam. This project was a golden opportunity for local hand-made products to be widely promoted to citizens in the major cities.
Showcasing our traditional brocade to young and fashionable markets helps to create sustainable jobs and sustainable futures for our villagers and maintain the traditional values of Vietnam,” said a representative of villagers of K’Long village.