Child protection efforts to go viral
The #tienhocle programme that uses the short video app TikTok to popularise child protection skills was launched in Hanoi on September 20 as part of a deal sealed the same day.
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| Representatives of the the Department of Child Affairs and TikTok show the deal signed on September 20 |
Under the freshly signed agreement, the Department of Child Affairs under the Ministry of Labour, Invalids and Social Affairs (MoLISA) will team up with TikTok Vietnam to develop content for the programme via the TikTok platform.
The content is set to revolve around the topics of ethical values, civilised behaviours, and practical life skills to keep children safe from violence and abuse.
The programme targets 3,000 videos and 20 million views.
Director of the Department Dang Hoa Nam stressed it is better to help children raise their self-protection knowledge and skills.
Nam noted in partnering with TikTok, the department wants to approach users of the platform and make use of youths’ influence to disseminate messages on child education and protection.
TikTok, which has over 12 million users, debuted in the country in late April this year.