2013 Earth Hour campaign begins

The 2013 Earth Hour campaign You and I, Together We Act is due to kick off at the August
Revolution Square in front of the Hanoi Opera House on March 23.

Launched by the Ministry of Industry and Trade (MoIT) a month ago, the campaign aims to raise awareness about energy conservation and encourage individuals to make major changes in their lifestyles to battle climate change.

Every family, organisation and hotel in Vietnam is encouraged to switch off lights and unnecessary electrical appliances to join the rest of the world in observing Earth Hour – a global initiative started by the World Wide Fund for Nature.

Other related activities included a short film competition, collecting people's fingerprints as a commitment to conserve energy and fight against climate change and a group bicycle trip called "Green Movement" where more than 200 volunteers rode bicycles around Hanoi's centre.

As many as 41 films were submitted, of which the 10 best were screened at the Keangnam building in Cau Giay District.

Danish Ambassador to Vietnam John Nielsen, Miss Friendly Duong Thuy Linh, and singers Tung Duong and Bao Tram acted as ambassadors for the event, making appearances at several colleges and universities in Hanoi to raise awareness of climate change.

First introduced in Vietnam in 2009, the event has seen a considerable increase in the number of participating organisations, businesses and individuals, from just 6 to 48 last year.
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