Top luxury hotels try to lure affluent travellers

The five hotels - the Sofitel Legend Metropole Hanoi, The Nam Hai in Hoi An, the Reverie Saigon in HCM City, La Residence Hotel & Spa in Hue, and Paradise Cruises on Halong Bay - have formed a digital platform called Quintessential Collection Vietnam (quintessentialcollectionvietnam.com) that will function as a single resource.

Among the things the site will feature are information like where to get exactly the right martini, what activities visitors may want to indulge while in Vietnam and what exactly are the goods to take back home from a trip.

It will report what the world's leading media outlets are saying about Vietnam.