Danang launches tourism advertising campaign
(VOV) - Danang has launched a new advertising campaign touting its new slogan “Danang City – a friendly, safe and hospitable community” aiming to attract more domestic holiday and foreign tourists from traditional markets.
Tran Chi Cuong, Vice Director of the Municipal Department of Culture, Sports and Tourism (DoCST), said that from now through the end of the year many new tourism products and services have been launched..
This year’s programme focuses on three main groups: domestic holiday-makers, foreign tourists and meetings, incentives, conferences, and exhibitions (MICE).
According to the Danang Tourism Promotion Centre, around 90 units have registered to take part in the programme with many new products and promotional tours.
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To lure 880,000 foreigners this year, since July the Danang DoCST has introduced a MICE tourism promotion programme and promotional packages in Hanoi and Ho Chi Minh City.
After Hanoi and HCM City, Danang were chosen as locations for foreigners to claim the (VAT) refund, the city decided to use it as a way of promoting its image to international friends and to stimulate the tourism sector.
All preparations for claiming the VAT refund have been completed and Danang International Airport and Tien Sa Port will begin issuing refunds in late September.
If the tax refund is implemented effectively it will help stimulate domestic sales.
Currently, Danang has opened many international air routes to many countries like Malaysia, Singapore, China, Japan and Cambodia.