Vpresso expands franchise model in Vietnam
VOV.VN - May Emerald Company from the Republic of Korea (RoK) which owns Vpresso coffee brand name will grow its footprint in Vietnam by opening more chains of shops operating under a franchise model in the time ahead, said its General Director Sung Seung Hoon.
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It has granted franchise to three other shops and on August 1, Vpresso opened the 12th shop at 45 Ly Quoc Su Street in Hanoi with the purpose of raising the number of shops to 20-50 in Hanoi as well as in Ho Chi Minh City and Danang in the future.
Mr Hoon said Vietnam is a powerful coffee producer and boasts great potential for expanding the coffee market under which Vpresso is able to diversify its products to meet customers’ growing demand.
Vpresso’s coffee beans are bought from the central highlands city of Da Lat, and then processed with different special flavors.
