Solutions to increase consumer trust in Vietnamese goods discussed

The forum forms part of attempts to support Vietnam’s small and medium-sized enterprises (SMEs). The initiative aims to raise businesses’ awareness and social responsibility and promote sustainable production by enhancing links with the global supply chain.

Rene Van Berkle, Director of the Corporate Social Responsibility Project, said producers should closely consult with consumers while developing their market orientation and ensure they offer the best possible customer care. Cooperation will not prove effective if producers only rely on retail systems, distribution networks, and related agencies. They must coordinate with consumers directly, collecting customer opinions to deepen understandings of tastes and shopping habits.

Vietnam Retailers Association President Dinh Thi My Loan noted consumers sometimes prefer imported goods because of their verified origin information, their high quality, their effective marketing, and their excellent customer care.

Trust in Vietnamese goods and services should therefore be enhanced through capitalising on the resources of management agencies, the business community as a whole, and mass media.

After three years of the “Vietnamese people prefer to use Vietnamese goods” campaign, more than 90 percent of HCM City consumers and 83 percent of consumers in Hanoi regularly select Vietnamese goods

Around 59 percent of consumers are satisfied with products purchased while 38 percent would advise their relatives to use Vietnamese goods.