MMA Forum 2015 set to kick off in HCM City
(VOV) - More than 20 guest speakers will address those attending this year’s annual Mobile Marketing Association (MMA) Forum this August 30 in Ho Chi Minh City, organizers have unveiled.
The event, themed – Attract, Reach and Connect with the Right Target Customers – will focus on major issues related to the potential of mobile marketing and the application of mobile marketing in business activities.
Kasper Aakerlund, chief operation’s officer of GroupM Vietnam, said the forum this year wants to convey the message that mobile devices are a great platform to connect ads with consumers and build brands.
Together with MMA Forum 2015, the MMA Smarties Awards will also be back for their second edition presenting mobile marketing awards for outstanding achievements in the industry, Aakerlund said.