Major auto brands heading to VIMS 2016
(VOV) - Next year’s Vietnam International Motor Show (VIMS) – October 26-30, 2016 – will showcase nearly every major auto brand and give consumers an idea of what the automotive market has in store for the next decade.
“Auto makers Audi, BMW, Jaguar, Land Rover, MINI, Porsche, Renault, Rolls-Royce, Subaru and Volkswagen have already confirmed their participation,” said Director General Laurent Genet of Audi in Vietnam.
The luxury market is moving in two directions Genet said. It is targeting a younger demographic but also looking to establish a new market segment with small luxury crossovers.
He said next year’s show promises to be aspirational for a family who desires a high-end brand and upscale customer experience and that’s the best part of the show— to get a long range vision of where the auto market is moving.
“VIMS 2015 was a successful event with more than 70,000 auto enthusiasts attending,” said Genet and next year’s event is already shaping up to be a lot bigger and better.