Lotte Mart markets Vietnamese goods in RoK

The group expects first shipments of Vietnamese products will be delivered to the RoK in late 2014 or early 2015, Lotte Mart Vietnam director Roh Kiho told a trade official in Hanoi on July 7.

Roh said this is the group’s strategic step, meeting its commitment to increase sales of Vietnamese goods and promote Vietnamese brands in the RoK.

Deputy Minister of Industry and Trade Ho Thi Kim Thoa, for her part, said her ministry welcomes Lotte Mart’s business strategy and creates favourable conditions for the group to realise its plan.

Lotte Mart has invested approximately US$1 billion in its operations in Vietnam. It has opened six marts in Vietnam, and plans to inaugurate three more in Hanoi, Vung Tau and HCM City in the second half of this year. More than 90% of its products are made in Vietnam.