Lam Dong Arabica Coffee on show in Tokyo

Widely regarded as one of the biggest coffee exhibition in Asia, this year’s 12th edition held at the Tokyo Big Sight (West Hall 4) was themed – Diversity and Innovation –  aiming to introduce the diversity of specialty coffees from around the globe.

There were over 100 coffee-related companies and organizations with more than 196 exhibition booths showcasing coffee’s diversity, as well as new coffee-producing technology and roasting equipment at the extravaganza.

Doan Van Viet, chair of the Lam Dong Provincial People’s Committee, said joining the event for the first time this year provided a good chance for Arabica coffee grown in the province to gain worldwide exposure.

The event, attended by more than 27,000 guests, generated a lot of interest for Lam Dong coffee businesses and a large number of promising sales leads and sales contracts were obtained, he noted.