General Motors launches 2015 Chevrolet Orlando
General Motors Vietnam on April 17 introduced the 2015 Chevrolet Orlando, its latest generation of the seven-seat family MPV.
Priced at VND759 million ($35,600) (VAT included), the new Orlando can meet from daily needs to longer excursions, and from friendly visits to family adventures according to GM Vietnam managing director Gaurav Gupta. “It offers fun, entertainment and relaxation for April 17's modern families that do not follow the crowd,” he said.
In Vietnam, the Orlando model is going to be directly competing with the quite similar Toyota Innova. However, given its interior amenities, the Orlando’s price is considered a competitive advantage as the Innova is priced at between VND767 million ($36,000) and VND833 million ($39,100).
GM Vietnam, a member of GM Southeast Asia Operations, has headquarters and a manufacturing facility in Hanoi. It has an annual assembly capacity of 30,000 vehicles and operates a nationwide sales network of 15 dealer facilities in major cities.
According to the data by the Vietnam Automobile Manufacturers’ Association, in 2014 Vietnamese bought 157,810 cars, up 43 per cent on year. GM ranked the fifth in market share with 5,143 cars sold, behind Thaco, Toyota, Ford and Honda.