Budweiser to enter Vietnamese market
(VOV) -Anheuser-Busch InBev, the world's largest beer maker with famous beer brand name Budweiser, plans to build a brewery in Vietnam next year to tap the large and fast-growing Asia market.
Vietnam, with a population of about 90 million, is considered one of the most attractive markets in the region for brewers, with estimated beer sales growing by 10 percent annually from 2010 to 2020.
Anheuser-Busch InBev Chief Executive Carlos Brito says his firm has already got the land license for the project.
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Anheuser-Busch InBev is currently the world's No1 beer maker, holding 25 percent of the global market share.
According to Euromonitor International’s recent survey, Vietnam ranked first in Southeast Asia for beer drinking, with nearly 2.6 billion litres of beer consumed in 2011.
Last year, Japanese beer company, Kirin Holdings, also reported that Vietnam was among the top 25 beer consumers in the world, seeing an increase of 15 percent.
The world’s leading beer brand names like Rivals Carlsberg, Heineken and SABMiller have entered Vietnam, either directly or through joint ventures.