Vinamilk launches marketing campaign in Russia
(VOV) - On November 12, Vinamilk embarked on a month-long promotional campaign in Russia hoping to boost sales in a country where the annual consumption of milk products per capita is very high.
Speaking at a trade fair that kicked off in Moscow that same day a Vinamilk official said the campaign is the first for the company in the Russian market.
“Were hoping to daw on our experience introducing our products in the European market,” said the official, adding that the feedback from consumers on the first day was positive.
The official said Russian consumers were very keen on Vinamilk products, especially the liquid milk products, soya bean and beverages.
Vinamilk also shipped several consignments of its products to St Petersburg on the occasion he said, and there are plans to participate in a large number of demonstrations and seminars over the next month.