European home appliances brand Beko enters Vietnam
Turkish home appliances brand Beko on October 29 announced its official entrance into the Vietnamese home appliance market with a product launch at Crescent Mall in District 7 of Ho Chi Minh City.
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According to Pornchai Trakultechadej, Arçelik Group’s Asia-Pacific marketing and product management director, the company is committed to continuously developing technology to respond to the needs of the new generation, without sacrificing the environment both from the products and manufacturing process.
“Beko has been successful in Europe, as the number one brand in Europe with the fastest growth in the past seven years. For Beko, the smart generation is the greatest source of inspiration in pioneering future solutions. Beko is inspired by people’s ever-changing needs and lifestyles and strives to help make consumers’ lives easier with smart home appliance solutions. Under our global brand message ‘The Official Partner of The Everyday’, we aim to position Beko to be the partner of everyone at every stage of life,” he said.
Ho Xuan Loc, general manager of Arçelik Group’s subsidiary Vietbeko said the Vietnamese market is an emerging Asian market and is very interesting and potential to Beko.
“We believe with the outstanding strengths of Beko, our products will be ideal choices for young generation consumers who are tech-savvy and fond of stylishly - designed products in their unique home,” he said.
Beko is one of the most important players in the UK’s home appliances market and also holds top position in the French freestanding and Polish total white goods market.
Additionally, Beko has become the fastest growing white goods brand in the German market, the biggest white goods market in Europe, in the last five years with nearly three-fold growth.
In Vietnam, Beko would be competing with established players in the white goods market such as Electrolux, Korean companies Samsung and LG and several Japanese names such as Sanyo, Panasonic, Sharp and Toshiba.
