Danish JYSK to open furniture shops in Vietnam
(VOV) - JYSK, a global furniture brand from Denmark, has granted a franchise for a Vietnamese partner – NeatClean – to open JYSK furniture shops in Vietnam.
The first two JYSK shops will make their debut on October 28 and November 27.
Doan Hong Hai, Chairman of NeatClean JSC, said he is positive about the future of their new business with JYSK as Vietnam is a potential retail market, ranking 28th among countries with highest Global Retail Development Index last year.
We will focus on middle-class customers and plan to open 10-20 shops in the next five years, Hai said.
Bo Monsted, Head of Commercial Section of the Embassy of Denmark in Vietnam said after the EU-Vietnam Free Trade Agreement (EVFTA) comes into effect in the coming time, Vietnamese customers will have a chance to access high-quality furniture products from Europe at reasonable prices.
JYSK was set up in 1979. It has more than 2,200 stores in more than 39 countries in the world with an annual revenue of 2.8 billion euro.