Building trademarks for Vietnamese exports

The event, organized by the Online Trade and Investment Information Portal (ITPC), also aimed to provide businesses with an overview of trademark building strategies and methods of cementing a distinguished position amidst the fierce competition of the international market.

ITPC Deputy Director Nguyen Truong Nhan said the intangible value of a respected trademark must not be underestimated by businesses.

During the international integration process, many exporters have secured a foothold on the global market but neglected trademark development.

The seminar guides businesses through re-assessing their current trademarks, products, and services with a view towards improving their reputation and competitiveness.

Richard Moore Associates Executive Director Richard Moore said an internationally renowned trademark is indispensable if businesses wish to earn and maintain the trust of consumers. 

Businesses should tailor their approach to building their trademarks on the basis of research into target consumers’ culture, habits, and tastes.