BRG, SeABank, Coca-Cola sign MoU

The MoU aims to exploit and develop advantages in business, matching each side’s business strategy towards being strategic partners into the future.

“All parties will benefit from the cooperation,” a member of the Public Relations Department at SeABank told VET. “SeABank will provide financial services and banking products to Coca-Cola and Coca-Cola in return will supply beverages to BRG’s hospitality network.”

Each side commits to using the other’s products and services and to increase opportunities for cooperation to exploit potential, bring business effectiveness, and contribute to increasing the position and competitiveness of each party.

Coca-Cola prioritizes SeABank as the provider of financial and banking solutions to the company and its distributors and contractors and commits to supporting BRG’s Intimex supermarkets to become important customers, backing the Group’s environmental protection activities at hotels through using recycled packaging, and giving preference to the products and services of BRG’s subsidiaries.

SeABank will consult and provide professional and prioritized financial and banking services and products to Coca-Cola’s employees, partners, distributors and contractors, such as payment accounts, payroll accounts, products and services for individuals, credit, and savings, etc. BRG Group will use Coca-Cola as the supplier of its subsidiaries.

“The MoU will be an important base for BRG, SeABank and Coca-Cola to exploit each side’s potential for effective business activities,” said Ms. Nguyen Thi Nga, Chairwoman of the BRG Group.

According to Mr. Vamsi Mohan, CEO of Coca-Cola Indochina and Myanmar, the MoU marks a big step in committing to expand sustainable investment, building a complete value chain in the business and supporting the social activities of Coca-Cola in Vietnam. By sharing such values with BRG and SeABank, Coca-Cola believes it will contribute to promoting the business activities of all sides and bring benefits to customers.

“SeABank continually strives to diversify its products and services, improve its service quality, expand its distribution channels, and cooperate with major partners for mutual benefit,” said Mr. Dang Bao Khanh, CEO of SeABank. “At the same time, all sides will build cooperation programs to develop brand credibility and increase benefits to customers.”

Established in 1993, BRG is a multi-sector economic group meeting domestic and international standards, providing services in real estate, hotels, resorts, golf courses, trade, retail, and manufacturing, with famous brands such as Intimex Vietnam, the Hilton five-star hotel chain, and a series of real estate projects and resorts in major cities in Vietnam.

SeABank has been founded in 1994. It has foreign strategic partner, Société Générale, holding 20%.