The starting price was set at VND10 million (US$380) per domain name (excluding VAT and other applicable taxes and fees). The highest winning bid reached VND217 million, while the lowest matched the starting price. One domain attracted up to 85 bidding rounds, the highest recorded in the session.

The event marked a significant step toward effectively commercialising high-value domain name resources, contributing to Vietnam’s digital economy development.

According to the Vietnam Internet Network Information Centre under the Ministry of Science and Technology, two-character domains under the national “.vn” namespace are a special, finite resource, valued for their brevity, memorability and strong brand identity potential. The auctioned domains include several meaningful names grouped into key categories.

The first group relates to major brands or brand abbreviations, while the second suggests industry-specific uses suitable for building sector-focused brands. A third group reflects social trends and digital culture with strong online appeal.

Additionally, ultra-short alphanumeric domains such as p1.vn, j2.vn, t7.vn and g8.vn are considered modern, technology-oriented and promising for long-term investment.

This is the first time national “.vn” domain names have been auctioned, conducted in two phases, the first in March and the second scheduled for June. The March phase runs over three days from March 18 to 20, offering a total of 50 two-character “.vn” domains through online bidding.

Vietnam to hold first-ever auction of two-character “.vn” domain names

VOV.VN - Vietnam will launch its first-ever auction of two-character national “.vn” domain names, opening access to a highly limited and valuable pool of digital assets within the country’s internet namespace.