VinFast inks exclusive agreement with UAE dealership
VOV.VN - VinFast Auto has signed an exclusive dealership agreement with Al Tayer Motors, one of the United Arab Emirates (UAE)'s premier automotive dealerships, for the distribution of electric vehicles (EVs) in the UAE market.
Under the terms of the agreement, Al Tayer Motors will become the exclusive dealership of VinFast in the UAE.
The first dealer stores are scheduled to open this year and will focus on selling EV models such as VinFast’s VF 6, VF 7, VF 8, and VF 9, thereby allowing those models to debut in the market.
Ta Xuan Hien, CEO of VinFast Middle East, emphasized that "The agreement with Al Tayer Motors is an important milestone in VinFast's global market expansion strategy. We believe this reputable and experienced partner will help VinFast bring the highest quality products and services to customers in the UAE. VinFast is committed to providing customers with smart and environmentally friendly EV mobility options, while contributing to the UAE’s sustainable development goals."
Furthermore, Ashok Khanna, chief executive officer of Al Tayer Motors, said “We are excited to launch VinFast in the UAE – a very vibrant international hub. We believe this partnership between Al Tayer Motors and VinFast will offer the ultimate EV experience to UAE customers while amplifying the brand globally. With our extensive expertise, dedicated teams and customer-centric approach, we make car ownership easier than ever and set best practices on a local and global level.”
Since the fourth quarter of 2023, VinFast has changed its strategy, making a shift from a direct sales model to consumers to a hybrid model by leveraging existing distribution infrastructure through the establishment of a global dealer network. Moving forward, it is expected that sales through dealers will contribute significantly to VinFast's sales in the second half of the year.
Alon with key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighbouring countries in Asia such as India, Indonesia, Thailand, the Philippines, as well as the Middle East and Africa.
By promoting co-operation with leading partners in the UAE and throughout the Middle East in general, the company has actively contributed to realizing green mobility solutions within the region, while simultaneously affirming its commitment to make Vietnamese EVs more accessible to everyone.
