Vietnamese goods and foods promoted in the UK

A range of Vietnamese products and processed foods are being put on display at the event, including handicraft items, coffee, fresh fruits, canned fruit juices, vermicelli, instant noodles, and rice, all of which are benefiting from the UK-Vietnam Free Trade Agreement (UKVFTA).

The event also witnessed the opening ceremony of the 13th supermarket of Longdan, the biggest importer of Vietnamese goods in the UK, as well as the presence of Nature Queen, a herbal healthcare and natural beauty product brand of Sao Thai Duong Joint Stock Company. Indeed, the firm is notable for being the first Vietnamese enterprise to have a showroom in the UK.

Vietnamese Ambassador to the UK Nguyen Hoang Long said that the occasion will help introduce both Vietnamese products and food,  while promoting Vietnamese land, culture, and people to British consumers.

He went on to express his high hopes of Vietnamese enterprises operating in the UK, including Longdan, which will serve as a bridge to bring increasing numbers of Vietnamese products to the European nation.

Ambassador Long stressed that in order to gain a foothold in the UK market, Vietnamese businesses require support of the Vietnamese Government coupled with a long-term strategy. They also need to renew themselves and develop their brand to be able to meet the strict requirements set by the fastidious market.

The event, co-organised by the Vietnam Trade Office and Vietnamese Embassy in the UK, Vietnam Business in the UK (VBUK), Longdan Group, and EUTEK Group, is scheduled to last until July 3.