Vietnamese exports to be sold via Amazon

Vietnam Trade Promotion Agency and Amazon Global Selling announced their co-operation plan in Hanoi on January 14.

Besides supporting Vietnamese enterprises with export promotion via international exhibitions or inviting delegations to join trade connection, trade promotion through Amazon’s e-commerce channel is considered an effective sales channel, said Vu Ba Phu, director of the Vietnam Trade Promotion Agency.

Phu said the agency and Amazon Global Selling would co-operate to support Vietnamese enterprises, especially SMEs, to access world markets through Amazon.

There will be training programmes for Vietnamese SMEs on e-commerce to promote trade, export goods and learn global sales skills on Amazon.

"We will provide the most effective information that customers care about in Amazon’s environment, as well as supporting businesses in redesigning product package and labels to suit different market areas,” said Phu.

He added that to participate in this online sales channel, businesses must have knowledge and aspirations to participate in the world market and understand foreign languages and international business practices.

The product must also meet quality requirements for the international market, he said.

Bernard Tay, Amazon’s regional director for Southeast Asia, said exporting through e-commerce was a global and cross-border opportunity.

Through Amazon, Vietnamese businesses would have the opportunity to develop online business.

At the ceremony, Deputy Minister of Industry and Trade Do Thang Hai appreciated the initiative of the Trade Promotion Agency in the process of negotiating and co-operating with Amazon Global Selling Group to support businesses in promoting exports, developing brand through e-commerce platform, bringing innovation in trade promotion.

He affirmed the Ministry of Industry and Trade and State management agencies would always accompany domestic and foreign investors to create favourable conditions for investors in Vietnamese industries.

"We also want to listen to information sharing, views, opinions and concerns of domestic and foreign experts, scientists, investors to help us complete the programmes and policies in investment incentives for projects in the industrial and commercial sector," said Hai.