Vietnamese exporters to be offered advice on tea and coffee exports to Indian market

VOV.VN - Providing competent advice and dealing with business concerns relating to tea and coffee exports to the Indian market will be touched upon at a consulting session which will be held on April 27 by the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade (MoIT).

During the consulting session, Bui Trung Thuong, counselor at the Vietnam Trade Office in India (concurrently Nepal, Bhutan) will give an overview of tea and coffee products in India, issues relating to market access, and the application of regulations, standards and conditions for exporting tea and coffee products to the market. In addition, representatives of agencies, businesses, and importers in India will share some things to know when conducting business in the Indian market.

Despite having similar natural conditions, both sides make up markets that can complement each other. With a population of over 1.4 billion, India is widely viewed as a vast consumption market in which Vietnam can export agricultural products to, including tea and coffee.

Furthermore, India is one of the largest tea producing and consuming countries in the world. Currently, the growing awareness among Indian consumers of the health and medicinal benefits of green and organic tea variants is also contributing to the growth of the market.

Moreover, the increasing spending power of consumers, coupled with the growing online retail channels, is expected to contribute to the overall growth of the Indian tea market moving forward.

Bilateral trade turnover between the nation and India has increased rapidly from US$200 million in 2000 to reach more than US$13 billion in 2021. Indeed, just five years on from becoming a comprehensive strategic partnership in 2016, the two countries' trade turnover has doubled, with both sides striving to reach the bilateral trade target of US$15 billion this year.

In 2021, for the first time bilateral trade between the nation and India surpassed the US$13 billion mark, equal to US$13.2 billion, up 36.5% compared to the figure of US$9.6 billion recorded in 2020, of which Vietnamese exports to India hit US$6.25 billion, a rise of 20% on-year.

According to data compiled by the MoIT, the opening three months of the year saw Vietnamese export turnover to India reach US$1.92 billion, up 12.6% over the same period from last year, whilst the country’s imports from the South Asian nation hit US$2.05 billion.

As one of the world's largest tea producers and consumers, India is also a major tea import market globally, with tea imports from India not only being for consumption in the domestic market, but also used for re-export purposes.

In relation to coffee, India is the sixth largest coffee producer globally, with the South Asian nation mainly importing coffee from Vietnam, Indonesia, Uganda, and Kenya for processing and re-export. As a result, Vietnamese instant coffee products are highly popular within the Indian market.

Nguyen Thi Thu Thuy, deputy director of the Center for Export Support, said that the typical characteristics of the Indian market are seen as a prime opportunity for Vietnamese tea and coffee enterprises to boost exports to the highly lucrative market.

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