Vietnamese and Indonesian firms to set up joint venture partnership
VOV.VN - The Gioi Di Dong JSC, a subsidiary of Mobile World Investment Corporation in Vietnam, has announced its co-operation with PT Erafone Artha Retailindo under Indonesia’s Erajaya Group to establish the joint venture PT Era Blue Elektronic (Era Blue).
The first Era Blue store is set to open in Jakarta sometime in the middle of the year, with this event representing a breakthrough in the local electronics retail market.
Era Blue stores will feature the latest and best products from renowned consumer electronics brands in a welcoming and modern environment.
The consumer experience will be further elevated by combining the best of digital innovation with cutting-edge retail execution and visual merchandising standards as a means of providing a memorable and seamless shopping experience.
“We are honoured to enter into a joint venture with The Gioi Di Dong, a renowned and leading player in the consumer electronics industry in Vietnam,” said Budiarto Halim, president director of Erafone.
“Their innovation and expansion strategy fit well with our vision to be the leader in this sector. This partnership also is a natural extension of our strong network of retail brands in the gadget space. I believe we could complement each other in realizing the vision to be the leading retail brand in the consumer electronics sector,” Halim added
Nguyen Duc Tai, chairman of the Board of The Gioi Di Dong, expressed his belief that the co-operation will empower the Era Blue joint venture to quickly become the leading and most trusted consumer electronics retailer in Indonesia.
This strategic partnership is set to bring multiple values to both Erafone and The Gioi Di Dong, he added.