Vietnam targets US$10 billion from fruit, vegetable exports

The Southeast Asian country earned a record US$3.45 billion from fruit and vegetable exports in 2017, a year-on-year rise of 40.5%, much higher than traditional staples like rice, crude oil and coffee.

In January-March this year, Vietnam raked in US$960 million from fruit and vegetable exports, up 35.6% against the same period last year.

Doanh said the country is shifting ineffective rice cultivation areas to grow fruits under the national agricultural restructuring programme. 

Provinces in the Mekong Delta region such as Tien Giang, Dong Thap and Can Tho have zoned off large areas for growing fruits, he added.

Furthermore, most farmers in the region are aware of the importance of clean production.

Businesses are investing in technology to increase the quality of products for exports.

Dinh Kim Nhung, director of Kim Nhung Produce Trading Limited Company based in the Mekong Delta, said apart from China, her company is exporting mangoes to the Republic of Korea and Japan.

However, these choosy markets require higher technical procedures, so her business has to invest in processing and irradiation treatment for mangoes, she noted.

Nguyen Ba Tuong, owner of Ba Tuong orchard, in Cai Be district, Tien Giang province, shared that there are still many potential markets in the Middle East. They are willing to pay more to buy Vietnamese fruits such as guavas, dragon fruits, star apples and longans, he said.

Vietnamese fruits and vegetables have been sold across 60 markets worldwide.