Spanning 300sqm, the pavilion showcases Vietnam’s history, culture, and innovation through modern exhibition technologies including holograms, VR, and digital mapping. Designed as a cultural gateway, it tells the story of a dynamic, inclusive, and sustainable Vietnam rooted in strong human values.

The event also marked the announcement of National Tourism Year 2025, themed “Hue – Ancient Capital, New Opportunities”, featuring 170 activities throughout the year. Promotional materials, performances of Hue traditional music, and displays such as the five-paneled Ao Dai (traditional long dress) and local crafts are presented both inside and outside the pavilion.

For the first time, provinces across Vietnam will take turns showcasing their economic and tourism potential at a world expo, offering international visitors new partnership opportunities. A special video celebrating key national milestones will be screened during major holidays.

The Vietnam Pavilion also dedicates space to celebrate 52 years of diplomatic relations with Japan, with symbols of bilateral friendship reflected in many exhibits. Traditional water puppetry and daily cultural performances are also part of the schedule.

Speaking at the opening, Tran Nhat Hoang, Deputy Commissioner General for Vietnam at EXPO 2025, emphasised Vietnam’s commitment to contributing to a shared global future centered on inclusive and sustainable development.

Vietnam’s National Day at EXPO 2025 is scheduled for September 9, promising a vibrant display of the country’s culture and achievements.

Vietnam promotes investment, tourism potential at Expo 2025 Osaka

VOV.VN - Vietnam is promoting its distinctive culture and the potential for tourism and investment opportunities at the ongoing World Expo 2025 that is getting underway in Osaka, Japan.